It's an undeniable fact that the popular social media platform, Instagram has an overwhelming number of active users. This platform is excellent for brand marketing. At the same time, to use Instagram in an effective way, there is an underlying need for a solid base of followers. Sometimes, brands might come across numerous difficulties on their way to increase Instagram followers.
The complexities and struggles to increase Instagram followers would have stayed put if you wouldn't have come across this article. The following segment of this post focuses on a relevant inventory of proven ways to increase Instagram followers for free. Let's dive straight in.
1. Build Up A Strategy
A clear plan is all you need to make effective use of any social network. Building up a thoughtful strategy is the first step you must carry out to increase Instagram followers for free. List out a handful of essential reasons of why you need more Instagram followers. These may even include driving traffic to your website and increasing product sales.
2. Get To Know Your Target Audience Better
After building up a better strategy, the second most prioritized way to increase Instagram followers for free is by having a better understanding of your target audience. Check out their age, the region they belong to and at what time they use Instagram. Answering such questions will help you serve them better.
3. Use Of Relevant Keywords Is A Must
People need to find you to follow you. There are just two ways, name and username, that contribute to search results. You can use a common username for all your social networks to add consistency. At the same time, using relevant keywords in your name field can make you more discoverable.
4. New Users Get To Know You Through Relevant Hashtags
Take it for granted - using thoughtful hashtags is an easy way to increase Instagram followers for free. But remember, it's better to focus on the quality of hashtags you use than on their quantity. A bit of experimentation will help you learn the ideal number of hashtags you need for your account.
5. Your Bio And Profile Say A Lot
Did you know that almost two-thirds of visits made to Instagram business profiles are from the people who haven't yet followed? Trying to include them in your followers' list is an effective way to increase Instagram followers for free. To do so, your profile and bio need to be convincing enough for them to click the follow button. After all, an unclear, unappealing, and incomplete profile doesn't fascinate.
6. Create Content Of High-Quality
High-quality engaging content is the need of the hour of your Instagram followers. A content, that is visually engaging and also, of appreciable quality is liked by everyone. When a new user scrolls through your profile, the content needs to be appealing enough for the user to want more of it and thus, click the follow button.
7. Your Captions Need To Be Appealing
Instagram is highly regarded as a visual platform. But a better caption will help you gather more reach and engagement. If your caption exceeds 125 characters, your users will need to tap 'more' to get an insight into the entire thing. Therefore, try to create the first words of your caption with extra care, so that your users will be compelled to tap 'more'.
8. Come Up With Your Best Comment And Get It Pinned
The newest features of Instagram allow you to pin up to three comments for a given post. It is indeed, necessary to make use of this beneficial feature to increase Instagram followers for free. You can make use of this feature to extend your caption if it exceeds the character limit of 2,200.
9. Use Other Networks To Promote Your Instagram Account
Make your Instagram profile easy for people to find. To do so, you need to promote your Instagram account on other social networks. It is an effective way to increase Instagram followers for free. However, before promoting your account, make sure you have posted some content for your visitors to see.
10. Its Effective To Embed Instagram Posts In Blogs
Embedding Instagram posts in blogs is an effective way to help users directly reach the relevant post or the profile. Don't forget the fact that every new visitor to your Instagram profile holds high chances to be a new Instagram follower.
11. Create Content That People Will Love To Re-Share
It's not just sufficient to think about content that can help up in the illustration of your own blog posts. You also need to think about content that holds high potentiality of being re-shared by people. Infographics are usually re-shared.
12. Use Other Communications As A Media To Share Your Instagram Account
Apart from just social channels, you need to think of numerous other ways to promote your Instagram account. It is an effective way to increase Instagram followers for free. You can provide a link to your Instagram account on your website. The link doesn't need to be of a bigger size. You can use a small Instagram icon for this purpose as well.
13. Get Your Location Tagged
Any time, when your location is clear enough to be added to your post or story, don't forget to add. This approach will help more people easily find your content. If your business can be located physically, it is worth using the location tag. You can also suggest your customers to tag the physical location of your business on their posts.
14. Influencers In Your Niche Make An Essential Part Of Your Brand Marketing
Instagram influencers play a significant role in increasing your followers. There have been numerous cases in which consumers follow a brand after seeing an influencer promote it. Try this way out as it significantly helps increase Instagram followers.
15. Go For Collaborations With Other Brands
Collaborating with other brands is a tried and tested way to effectively increase Instagram followers for free. This approach can help your brand as well as the brand you are collaborating with. Start thinking on how the businesses you have already worked with outside of Instagram, can be brought to Instagram to make the right kind of collaboration.
16. Seldom Forget To Post Consistently
Your followers had clicked the follow button on your profile with a wish to see more of your posts. Therefore, it is essential for you to post consistently. When users interact with your posts, you get a good increase in engagement. Did you know that if you post on Instagram on a daily basis, your followers will increase 4 times faster than the rate, if you would have posted less than once a week?
17. Evaluate Your Performance From Instagram Insights
Instagram insights are essential tools to increase Instagram followers for free. These tools give you numerous essential details regarding your reach, engagement, top posts, and impressions for each Instagram post. It is also possible to make use of these tools to find demographic information, like the age, gender, and location of your Instagram followers.
Instagram has a good number of active users. But it isn't easy to increase your followers. The right approach at the right time is the key to gather more followers. At any rate, we sincerely hope this article on effective ways to increase Instagram followers for free will help you reach your goal.
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I am a bird who's flapping her wings to fly high. I’m the mindset coach behind Girl with Vision. I love to gather information as much as I can about everything and love to frame them in my articles. Writing makes me feel lighter & happier.